Shijia (a.k.a Bella) is a versatile visual designer between the realms of 2D and 3D design. Her multi-disciplinary expertise in marketing and design equips her to concentrate on branding as a means to facilitate meaningful discourse and bridge effective communication.
Demonstrating her proficiency across various platforms, including print and digital media, she derives immense satisfaction from utilizing design as a powerful conduit for both self-expression and communication. Her focus lies in branding, typography, motion graphics and currently playing with joint media like risograph and watercolor.
Having been a world traveler for the past decade, stayed in Sydney, London, Beijing, Chengdu and San Francisco, she is currently based in Los Angeles, California.
Open to collaborations or coffee chats.
Resumé
中文简历
Bellasluo2611@gmail.com
INSTAGRAM
lINKEDIN
Demonstrating her proficiency across various platforms, including print and digital media, she derives immense satisfaction from utilizing design as a powerful conduit for both self-expression and communication. Her focus lies in branding, typography, motion graphics and currently playing with joint media like risograph and watercolor.
Having been a world traveler for the past decade, stayed in Sydney, London, Beijing, Chengdu and San Francisco, she is currently based in Los Angeles, California.
Open to collaborations or coffee chats.
Resumé
中文简历
Bellasluo2611@gmail.com
affiliated Clients
select work available upone request
Tencent Cloud
Xiaomi
PANTTERN
Forever Chips
iNED
Royal Chuan China
Gardens of Golden Gate Park
Flour + Water
Features
SFMOMA Small Press Book Bazaar 2022
San Francisco Art Book Fair (SFABF) 2023
AIGA Los Angeles, Graphic Content 2024
Maryland Federations of Art 2024
4C Gallery 2024
Press
Fad Magazine
New York Weekly
Voyage LA Interview
Recognitions
London Design Awards Gold Winnder 2023
Indigo Design Awards Gold Winner 2024
London International Creative Competition Official Selection 2023
A’ design Award Runner Up 2023
California College of the Arts Merit Scholarship 2020
Golden Panda Award 2020
Education
California College of the Arts (CCA)
Master of Fine Arts Design
University of Sydney (USYD)
Bachelor of Commerce Marketing
London School of Economics and Political Science (LSE)
International Relations and Media Communication
select work available upone request
Tencent Cloud
Xiaomi
PANTTERN
Forever Chips
iNED
Royal Chuan China
Gardens of Golden Gate Park
Flour + Water
Features
SFMOMA Small Press Book Bazaar 2022
San Francisco Art Book Fair (SFABF) 2023
AIGA Los Angeles, Graphic Content 2024
Maryland Federations of Art 2024
4C Gallery 2024
Press
Fad Magazine
New York Weekly
Voyage LA Interview
Recognitions
London Design Awards Gold Winnder 2023
Indigo Design Awards Gold Winner 2024
London International Creative Competition Official Selection 2023
A’ design Award Runner Up 2023
California College of the Arts Merit Scholarship 2020
Golden Panda Award 2020
Education
California College of the Arts (CCA)
Master of Fine Arts Design
University of Sydney (USYD)
Bachelor of Commerce Marketing
London School of Economics and Political Science (LSE)
International Relations and Media Communication
WHY I...?
CHENGDU, 2005
SAN FRANCISCO, 2022
I could write some characters even before elementary school. At the age of 9, we learn to write some short paragraphs for storytelling. I spend a whole summer writing every day, for assignments, and also for myself. The assignment is to write a diary each day. I am in my stepdad’s mom’s place for the summer, where there is usually just me. Life is almost too dull for a kid to spend most of their time indoors by themselves. So I write. I write my feelings off like I did when I drew things. There are things that I want to talk to people about but when there is no one, I find writing them down is the best way to imagine that conversation. It doesn’t really matter if anyone would read it, not even myself. Those are the marks of my tiny world in a specified time and space.
A decade later, I found myself on an isolated continent, studying something that I should be studying.
London is well known for its rich historical and cultural heritage in drama and performances. It shows up everywhere in streets, underground systems, the buses.
The galleries, museums and exhibitions are numerous in this top city. I watch one musical. After watching An American in Paris, me, a Chinese, in a local pub in London, talking to one companion about the after view experience.
I enjoy my time drawing and writing, but I know I would never be that good of a painter or writer. I appreciate fine arts, but not to a way to think too deep to hurt my brain. I would like to dwell in between the reality coldness and the fantasy creativity. Design come to my sight as an answer to this. I am happy to be help people by providing the design that makes their life better but also be able to construct a creative world for myself. I need something to place my fantasies and popping ideas, no matter in what forms. It cannot be working for someone, some institutions, some concepts for the rest of my life. At one point, I should return to the place that I build for myself and be able to claim it my own. The idea of getting to design is formed. Almost on the way that I land on the isolated continent again. Then a long journey of switching the focus begins.
London is well known for its rich historical and cultural heritage in drama and performances. It shows up everywhere in streets, underground systems, the buses.
The galleries, museums and exhibitions are numerous in this top city. I watch one musical. After watching An American in Paris, me, a Chinese, in a local pub in London, talking to one companion about the after view experience.
I enjoy my time drawing and writing, but I know I would never be that good of a painter or writer. I appreciate fine arts, but not to a way to think too deep to hurt my brain. I would like to dwell in between the reality coldness and the fantasy creativity. Design come to my sight as an answer to this. I am happy to be help people by providing the design that makes their life better but also be able to construct a creative world for myself. I need something to place my fantasies and popping ideas, no matter in what forms. It cannot be working for someone, some institutions, some concepts for the rest of my life. At one point, I should return to the place that I build for myself and be able to claim it my own. The idea of getting to design is formed. Almost on the way that I land on the isolated continent again. Then a long journey of switching the focus begins.
Five years later, I am in San Francisco, a city that I have no knowledge of. I have no idea about the mist, the fog and the mild weather all year around. A global pandemic hits the world and makes everyone truly an isolated island.
During the hard self-isolation period, I need to find my way out. It seems the isolation has burnt out my creativity..I started to speculate. Speculation design is a new area that I entered during my graduate learnings. I find them revealing an alternative to how things could be. During the era of pandemic, it has demonstrated that nothing is going to stay unchanged. The waves are on. The shift starts. Speculation, to this point, is not something that too far away or high up in the air. I tend to put my perspective not at the exact current moment we are in, but a little further. Some foreseeing insight into the future zone might help with understanding the present better. So here I am, speculate, in the short view that shares some blue from the bay.
During the hard self-isolation period, I need to find my way out. It seems the isolation has burnt out my creativity..I started to speculate. Speculation design is a new area that I entered during my graduate learnings. I find them revealing an alternative to how things could be. During the era of pandemic, it has demonstrated that nothing is going to stay unchanged. The waves are on. The shift starts. Speculation, to this point, is not something that too far away or high up in the air. I tend to put my perspective not at the exact current moment we are in, but a little further. Some foreseeing insight into the future zone might help with understanding the present better. So here I am, speculate, in the short view that shares some blue from the bay.