viCTORIA’S SECRET*
REBRAND
A new brand strategy and design execution are created for Victoria’s Sercret in the post-pandemic era. A self-initiative promotion based on a brand audit from research and isights, Victoria’s Secret’s potential keeping up with the current era lies in the proposition of defining their connection with their consumers. Drawing from the brand heritage “angels“, a new message and call-to-action comes from the big idea, “Angels from Within.”
