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IBM: DESIGNING FOR
A SMARTER PLANET
MOTION

Roles/
Motion Design
Design Execution
Implementation

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Some motion applied to collaborations for IBM.

Inspired by Paul Rand’s ‘wink,’ IBM’s global campaign explored solutions to complex issues like traffic, crime, food safety, and water supply.

Animated concept-driven icons bring these ideas to life, creating a bold, distinctive, yet approachable visual language. 

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