VICTORIA’S SECRET:
rEFRAMING THE bRAND *
Victoria’s Secret has long been defined by a singular, outward-facing idea of femininity. This project reframes the brand through duality, where strength and sensuality exist simultaneously rather than in opposition. The identity system builds a flexible language across typography, image, and tone, allowing contrasting qualities to coexist as a unified expression.
This is an independent speculative case study. All trademarks and brand names are the property of their respective owners and are used here for conceptual demonstration only.
