Men are luxury...like desserts. 

London International Creative Competition (LICC) 2023
Official Selection in Illutrate (graphic), Professional Category
2023 London Design Awards (LDA) Gold Winner of Communication Category
2024 Indigo Award, Student, Gold Winner





Derived from Cher’s interview in 1996 ‘Men are luxury...like deserts and ‘Mom I am a rich man, it inspired me to think why the expectations on women are so unfairly demanding. But the teasing tone of Cher has opened up a potential for treating this as a funny, playful joke.

Therefore, a thought of a social course organization named Sweet Tooth is generated, aiming to tell the tale of the unfair expectations against women in a teasing, humourous tone in social media. A manifesto is written to clarify the course and the message.