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Shijia Luo is a Visual Designer focused on branding, typography, and motion graphics.

GARDENS OF
GOLDEN GATE PARK
CAMPAIGN DESIGN

Roles/
Design Execution
Implementation

© Visit Office, all rights reserved.
Extensions added to illustrate system behavior and rollout; core identity and assets are based on published studio work.

Photography from GGGP
gggp.org/gala/






Gardens of Golden Gate Park is a well-known urban park in San Francisco, one of the National Historical Landmarks and a California Historical Resource.

A Gala is an annual event for Gardens of Golden Gate Park to connect for a more sustainable future. Based on the existing visual identity, a fresh and modern look was recreated for Gala 2025.

The Gala 2025 identity came to life through a versatile range of creative assets. Print, web, stationery, and on-site applications ensured a consistent and contemporary expression across every audience touchpoint.